A large healthcare and medical-equipment exhibition serving South India. Medicall, is India’s largest B2B Medical Equipment Exhibition is organized by Medexpert Business Consultants Pvt Ltd, promoted by Dr. Manivannan S, Managing Director of Kauvery hospital a 2,000 bedded Hospital group in South India. This hospital was started 19 years back with 30 beds by young professionals with limited knowledge about hospital industry. They faced many hurdles in their course of growth. Medicall was born with the idea to share their expertise with the fellow medical fraternity. Early in his career, he identified that nursing homes, small hospitals and clinics in tier 2 and 3 cities faced a distinct disadvantage in the market while procuring hospital equipment or service. They neither had the choice nor the price advantage enjoyed by the biggies. While talking about the motivation behind starting this expo, Dr Manivannan S says, "Small and medium sized hospital owners from tier II and III cities cannot afford to have qualified purchase managers. Equipment companies also do not have adequate sale force to meet all these hospital owners. Since I have undergone the difficulty for my hospital, I thought Medicall will bring in all equipment manufacturers under one roof." Medicall serves as a marketing platform wherein the equipment companies showcase their products and services to Hospital owners and decision makers. Since MEDICALL is being organized by people who have been in Healthcare field for many years, the content and the quality of the visitors are expected to be better than any other previously held event.